Cassar replaces Darren Goldsby, who has decided to leave the business at the start of next year to work on several digital start-up projects.
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In the new role of director of agency relations and trading, Batchelor will work alongside group commercial director Simon Kilby and the advertising leadership team to drive increased share of revenue across Bauer’s platforms.
The Independent enjoyed a 12% boost to its web traffic in October, averaging at a little less than 3.64 million visitors a day.
There is something interesting going on at the Times and Metro – but the rest of the market rather struggled last month with most titles recording period-on-period declines.
Following a blunder which saw Facebook miscalculate video views for more than two years, the social media platform has this week announced changes to way it handles its data and insights.
The IAB is set to launch a Video Steering Group in the new year to help prove the effectiveness of video as a brand medium.
Special Patrol Group have placed 400 unsanctioned subverts on the London Underground in an effort to draw attention to ‘harmful’ advertising.
Bauer’s digital creative director has said podcasts and e-commerce will be a big focus next year.
Speaking at Media Playground 2016, Sean Dromgoole, founder of GameVision, explains how VR could open up new opportunities for advertisers.
Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced – with the ability to click-to-buy the products.
