Speaking at the Future of Media Research conference, comScore’s Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising – and can research quantify it?
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The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.
Fashion and beauty brand InStyle UK has finally scrapped its print mag and relaunched as a digital-first brand.
The media industry has a “colossal job” on its hands as it seeks to rebuild trust, Lord David Puttnam said at launch of the IPA’s Festival of British Advertising on Wednesday.
Boosted by increased investment in the medium by online retailers, revenue increased by 5.4% year-on-year.
According to new analysis from Thinkbox, the average person in the UK watched 20 minutes of video advertising a day in 2016 – with TV accounting for 93.8% of video ad viewing.
Forget fake news, it’s fake ads the media industry might want to start worrying about – and if it fails to curb them, alongside other related problems, it could face enforced regulation, says the Guardian’s Hamish Nicklin.
Meetrics is the fifth ad verification company Facebook has signed up this year to offer independent third-party verification for its display and video ads.
Brydon’s appointment comes alongside three new senior hires.
The IPA’s four-day Festival Of British Advertising launches today (Wednesday), celebrating the best of British creativity from the past 100 years.