August 2017 latest ABC data shows mixed fortunes for the newspaper market.
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Express.co.uk had a successful August, according to the latest ABC results, up nearly 17% period on period to 2.6 million daily average unique browsers, following on from last month’s good increase.
Speaking at Dmexco, the chief brand officer of the world’s largest advertiser said innovation in AI is finally allowing brands to reach consumers in useful and engaging ways – and on a scale that has been impossible until now.
Innovation in adtech takes a new turn at the annual digital marketing event.
The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.
Three former Grey London bosses have launched a new agency this week, Uncommon Creative Studio, describing the business as an “ad agency for a time when the world hates ads”.
A host of digital formats – including social media in-feed ads, paid content, online video and native advertising – are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
The publisher confirmed it was in talks with owner Richard Desmond to buy 100% of Northern & Shell’s publishing assets, including OK! magazine, the Sunday Express, and Daily Star Sunday.
New research has revealed the scale of opportunity for connected TV advertising in Europe, with “widespread agreement” across the entire market that connected TV is a new class of inventory.
Dubbed Audience Insights, and currently in beta, the tool lets advertisers tap into a global dataset of online consumer behaviour, enabling them to build a real-time picture of their audience and plan targeted ad campaigns.