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Metrics, trust and transparency are three of the hottest topics in media, and Mediatel will be discussing all three in detail at the Future of Media Research conference next Monday.

Founded by Red Bull and Bacardi veteran Sandra Peat and IPG agency creative director Rebecca Rhodes, SuperHuman will focus on “blowing up stereotypes” around ‘middle-aged’ women.

The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.

A new YouGov report reveals that more than four in 10 consumers say they would let a digital assistant either help them with or undertake activities.

Tomchak joins from Number 10 where he has led digital marketing for the Prime Minister and Cabinet Office.

Walczak will lead a new team – including product management, global partnerships and supply – focused on developing outcome-based media solutions.

At Newsworks’ Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?

Chief executive David Abraham said Channel 4 has been watching the virtual reality markets – currently worth around £800 million globally – with interest.

For $35 a month, the service will offer live streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and a number of cable networks.

Sizmek has promoted Andrew Morsy to the newly created role of UK managing director.