It has been a strong quarter for radio and the latest results from Rajar paint a rosy picture, particularly for the commercial sector. Here, experts from UM London, Starcom and Total Media share their views on the latest findings.
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Proving that shaking the begging tin works, the Guardian now has 500,000 regular paying ‘supporters’, made up of members and subscribers across print and digital.
As Rajar publishes its third quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
As Rajar releases its third quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
The most popular digital-only station is BBC 6 Music which recorded a weekly reach of 2.43 million listeners, followed by BBC Radio 4 Extra with a weekly reach of 2.15 million listeners – both record high figures.
Landuyt’s new role will unite both client service and client delivery under her leadership.
TV sponsorship delivers value across all brand metrics and drives positive viewer perceptions, a wide-reaching new study shows.
Channel 4 suffered a -11.6% year-on-year drop in revenues in September, according to the latest agency estimates.
The deal has enabled MediaMath to integrate Grapeshot’s contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.
The deal should strengthen The Trade Desk’s ability to help advertisers target consumers across multiple devices.