Primesight’s CEO Naren Patel, Talon Outdoor’s managing partner Adrian Skelton and JCDecaux’s marketing director David McEvoy share their top priorities for 2018 at Mediatel’s inaugural Out-of-Home Summit.
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In a bid to save $400 million, the FMCG brand’s chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.
This week: Lucky Generals founder Helen Calcraft on her battle with cancer and sexual harassment; sports executive Rupert Pratt on Facebook and sports rights; and the AA on Remainers and Brexiteers in adland.
The Competition & Markets Authority said some aspects the £11.7bn deal were “not in the public interest” following the provisional findings from its in-depth examination of the proposed acquisition of Sky Plc by 21st Century Fox.
Mediatel has added more speakers and topics to the line-up – joining a long and impressive list of brands set to attend.
From this week Facebook will start asking people whether they are familiar with a news source and whether they trust it.
The move represents a return to the Publicis Groupe fold for Habib, who previously served as head of strategy for Zenith Media between 2005 and 2012.
Just 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality – with much of it being viewed as a Trojan horse to promote a sales agenda.
Joining the likes of BARB, RAJAR and PAMCo, the first ever Joint Industry Currency (JIC) for mail has launched today.
25% of marcoms merger and acquisition deals took place in Western Europe in 2017, up from 19% in 2016, according to analysis from Results International.