The deal has enabled MediaMath to integrate Grapeshot’s contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.
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The deal should strengthen The Trade Desk’s ability to help advertisers target consumers across multiple devices.
Following the departure of ITV’s commercial content director, Gary Knight, the broadcaster has this week promoted Claire Heys to the new role of brand partnerships & content director.
Mediacom’s head of emerging digital activation EMEA, Renee Mellow, warned marketers to think about the region they’re in before they go real-time.
Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.
Digital-only newsbrand the Independent saw traffic to its website dip -10.1% in September – a loss of more than 660,200 unique daily browsers compared with the previous month.
Quality market titles the Financial Times and the Guardian, alongside Metro’s UK footprint, led the daily market in September and were the only newspapers to record an increase in circulation over the period.
The Gold Standard has three fundamental aims: to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
UK marketing budgets are ‘paralysed’ by economic uncertainty, according to the latest IPA Bellwether report. Here, experts from Total Media, Google UK, Jaywing, Exterion, MEC, MC&C and News UK give their thoughts on the findings.
The latest IPA Bellwether report also reveals a stagnation in main media spend and ‘historically subdued’ financial optimism.