From next month, ‘In Fact’ will “overtly call out” unverified and false news stories in an effort to help “people return to brands they really trust”.
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Kick em while they’re down! Channel 4 has today unveiled new research that it says proves ads on YouTube and Facebook are more expensive and less impactful than on broadcaster video on demand.
MediaCom UK’s Karen Blackett, Mindshare’s Helen McRae, and Coty Inc.’s Sara Wolverson were all celebrated during a ceremony at The Orangery at Kensington Palace on Tuesday evening.
Speaking at Ad Week, the Guardian’s ex editor-in-chief described the erosion of trust between the press and the general public as “desperately worrying” – adding that they could learn a thing or two from the digital duo.
You’d be forgiven for thinking the fake news phenomenon is driven only by Trump propagandists, but it’s a problem dished out by UK newsbrands too – albeit in a less sinister guise – says BuzzFeed’s political editor at AWE 2017.
Alice in Medialand on the Evening Standard’s bizarre appointment.
Alongside Zohrer’s new role, Joe Brewer and Steve Ray have also been promoted to planning partners.
Following revelations that their ads have been appearing alongside extremist videos, the Cabinet Office, the Guardian, L’Oreal, TfL and the FCA have suspended their advertising campaigns from YouTube.
Analysis of ad campaigns placed within premium online platforms such as the Wall Street Journal has revealed a general uplift in attention and viewability rates compared with non-premium platforms.
While a number of online news sites recorded a decline in traffic in February, the Independent’s digital audience was up by more than 13%.