Talon founders and former managing partners Frank Bryant and James Copley have this week been promoted to managing directors – alongside a host of further promotions and new hires.
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Andrew Buckman joins the company from OpenX where he has been managing director EMEA for the last two and a half years.
Vincent Bolloré, the billionaire chairman of French media company Vivendi, has announced his intention to buy a 60 per cent stake in advertising group Havas from his own holding company.
The debate about online ad regulation was raised again this week – this time by the Times journalist who exposed how brands were inadvertently ‘funding terror’ through extremist YouTube videos.
Douglas McCabe, Enders Analysis’ CEO and director of publishing and tech, says the industry has been sucked into a vicious circle as the obsession with short-term metrics and quick wins continues to grow.
The media industry has been warned to get its house in order ahead of the launch of the new currency for published media early next year.
Lloyd will work closely with Maxus clients and teams to ‘operationalise’ the agency’s programmatic delivery.
BT’s online advertising wing will use Rubicon Project’s exchange to connect advertisers to its ten million users across BT.com, BT Sport.com and the BT Sport and BT Wi-Fi apps.
According to new research, 34% of UK adults would rather lose a finger than their connection to the Internet, while the same number said they would rather live without heating.
Daglish suggested that the use of automated data when planning where advertising should be bought and placed, and removing human interpretation of data, is damaging the long-term value of brands.