Case study: Behavioural science can make your advertising campaign fly, writes Jennie Roper, head of insight, Kinetic UK.
Showing 6311-54,612 of 54,612
More Industry News articles
If you shovel your money into a mysterious machine without asking what on earth you’re actually doing, then the fault is really yours.
It is “palpably clear” that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi – but ISBA is having none of it.
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.
From next month, ‘In Fact’ will “overtly call out” unverified and false news stories in an effort to help “people return to brands they really trust”.
Kick em while they’re down! Channel 4 has today unveiled new research that it says proves ads on YouTube and Facebook are more expensive and less impactful than on broadcaster video on demand.
MediaCom UK’s Karen Blackett, Mindshare’s Helen McRae, and Coty Inc.’s Sara Wolverson were all celebrated during a ceremony at The Orangery at Kensington Palace on Tuesday evening.
Speaking at Ad Week, the Guardian’s ex editor-in-chief described the erosion of trust between the press and the general public as “desperately worrying” – adding that they could learn a thing or two from the digital duo.
You’d be forgiven for thinking the fake news phenomenon is driven only by Trump propagandists, but it’s a problem dished out by UK newsbrands too – albeit in a less sinister guise – says BuzzFeed’s political editor at AWE 2017.