Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.
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It is the first time Zenith has been able to demonstrate the ROI of internet adspend and compare it to internet brand experience over the past few years.
Contract-free subscription services are taking hold, particularly within video and audio. But how popular are they becoming? Anne Tucker, Mediatel, digs into the data to look at their impact on the media industry.
Mobile-first agency Fetch is to open a new office in Tokyo today – in combination with Dentsu and Dentsu Digital – as it continues its global expansion.
October was a fairly poor month for most commercial broadcasters with a series of year-on-year revenue declines recorded.
Meetrics, which is certified by ABC/JICWEBS in the UK, is the first non-US viewability partner to work with Facebook.
The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.
Just 5% of those aged 55-64s feel advertising represents their experience of parenthood versus 45% of 16-34s.
The event, in association with Ebiquity, includes a full day of panels, interviews and insightful presentations featuring leading marketers, senior agency executives and tech specialists.
The findings also reveal that integrating cinema into campaigns helps to deliver greater impacts on brand KPI performance compared to any other AV channel.