From 1 October, digitally-altered or enhanced images that make models look slimmer or larger must carry the tag-line ‘Photographie retouchée’, or brands will be fined at least €37,500 or 30% of the cost of creating the ad.
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As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
Following a series of declines in June and July, August continued the trend in the commercial broadcast market.
The move follows a series of recent global client wins including Spotify, Accenture and Coach.
Hearst UK’s new chief strategy officer, Robert Ffitch, has called on the magazine industry to make more of its trusted brand-building capabilities.
WPP’s Wavemaker – the product of merging MEC and Maxus – has appointed Aaron Smith as global chief client officer.
Knight will depart at the end of October at which time the sponsorship and commercial content teams will report directly into Simon Daglish, deputy managing director, commercial on an interim basis.
Sky and Virgin prove the UK TV industry can set aside its rivalries to deliver the advanced adtech scale that buyers now demand, writes John Moulding.
In response to the shift in TV viewing behaviours across different devices and platforms, GroupM has today launched Finecast, a company delivering “digital-like precision and accountability to advertising on television.”
Traditional television and TV advertising is still alive and kicking – even among people that exclusively use subscription video-on-demand services (SVOD), new research from YouGov suggests.