He’s ambitious, he’s moving quickly and he has very big plans. Ellen Hammett interviews MC&C’s MD, Mark Jackson.
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Results International says the rise shows private equity firms are becoming more comfortable with businesses in the sector.
Between April and June 2017, the proportion of banner ads in the UK meeting minimum viewability guidelines increased from 47% to 51% – the highest recorded figure since Q1 2016 when it was 54%.
Combined, Discovery and Scripps will have nearly 20% share of ad-supported pay-TV audiences in the US.
After reducing its digital advertising activity, P&G’s finance chief said: “we didn’t see a reduction in the growth rate….what that tells me is that the spending we cut was largely ineffective.”
68% said they find the ‘bimbo’ portrayal most offensive.
The One Love Manchester concert, Britain’s Got Talent final, the return of Poldark and The Real Full Monty were among the most watched programmes in June.
The campaign for Ford’s latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.
For the 12 months to the end of June 2017, UK profit fell from £1.5 billion the previous year to £1.29 billion.
Q2 2017 marks the fifteenth consecutive quarter of growth – but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.