36 pence in every pound spent on digital now goes to mobile, up from 4 pence just five years ago.
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Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.
Interview: Bauer Media’s Abby Carvosso tells Newsline how the business is developing its radio strategy to help brands connect with audiences in new ways.
Today sees the launch of Mediatel’s newly developed Mapping section within the Regional module of Mediatel Connected.
Archant’s Will Hattam explains how The New European went from idea to published product in a little over a week.
‘Hello London’ is expected to generate £1.1 billion for TfL over the next 10 years.
Speaking at the Festival of Marketing on Thursday, BBC Worldwide CEO Tim Davie said a new mindset is needed to ensure businesses can square up to much larger global competition and boost exports.
Felicity Long has been named managing director of iProspect UK as the agency looks to strengthen its leadership team.
Danish artificial intelligence media agency Blackwood Seven is to open London offices, signing up Jenny Biggam, Bob Wootton and Nick Fox to its UK board.
Speaking at the Automated Trading Debateon Tuesday (4 October), M/SIX’s chief revenue officer, David Grainger, said that creative agencies have been left behind.