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Walczak will lead a new team – including product management, global partnerships and supply – focused on developing outcome-based media solutions.

At Newsworks’ Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?

Chief executive David Abraham said Channel 4 has been watching the virtual reality markets – currently worth around £800 million globally – with interest.

For $35 a month, the service will offer live streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and a number of cable networks.

Sizmek has promoted Andrew Morsy to the newly created role of UK managing director.

Between January and December 2016, just two national newsbrands had a readership dominated by print – with the majority of readers now accessing news content via mobile.

While the majority of magazines are still enjoyed in their printed form, mobile continues to play a growing role in readership.

The half-day conference will see senior media and creative planners, clients, media owners, data business and programmatic companies debate the role of the planner in an increasingly automated business.

A five year study conducted by Google and Kantar TNS shows that 74% of UK consumers use smartphones, compared to 51% in 2012.

Apple Tree Yard, The Voice and The Halcyon all helped kick off a strong start to the year.