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White Ops and The Trade Desk are to pool their tech to scan ad impressions before they are purchased in a major new effort to cut out ad fraud.
Following a tough month in June, July was also witness to some declines in TV revenues, although not quite as severe.
Condé Nast Britain, the publisher of Vanity Fair, Wired and Vogue, has appointed Sabine Vandenbroucke to the newly created role of chief operating officer.
The media group, which has interests in dozens of TV and radio stations in ten countries, will now own 100 per cent of the growing adtech business.
Channel 4’s debut episode of The Great British Bake Off drew in an average audience of 5.8 million on Wednesday (29 August) and a 27% share, according to BARB overnight figures.
Cedric Rouse joins from OOH media owner Admedia, where he has spent the last seven years building their sales operations – most recently as head of agency sales.
New research from the7stars reveals less than a third (29%) of Brits say they would like to own a device such as Google Home or Amazon Echo in future.
The latest ABC regional newspaper results, covering the January – June 2017 period, reveal a consistently static picture for newspaper groups.
ISBA, the body representing UK advertisers, has announced the appointment of Steve Chester as its new director of media and advertising following the surprise departure of Mark Finney after just 17 months.