The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International’s Julie Langley assesses the latest M&A activity.
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Hearst US’s Hayley Cochrane is to join the publisher’s UK team as head of digital sales.
The latest adspend figures may have set alarm bells ringing for UK newsbrands – but Warc analyst James McDonald says the longer-term picture is much less severe.
The third series of BBC Two’s thrilling Line of Duty (9pm) came to a typically dramatic close last night.
ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.
The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.
Growing political and public debate on equality has prompted the Advertising Standards Authority to launch an investigation into gender stereotyping in ads.
Carat’s Matt Landeman and Matthew Hook have also been promoted.
Feverish viewers were forced to wait an entire week to find out which odd couple would be crowned king and queen of the guarded transportable home community.
DCM has announced the promotion of Davina Barker to sales director amid a wider restructure.