Barcroft Media was founded in 2003 by photojournalist Sam Barcroft, and has grown into a robust business producing digital TV programming and digital shorts for brands and a broad range of UK and international networks.
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
After a positive turn in 2015, the client agency dynamic has “hit a roadblock”, with the number of agencies reporting relationship improvements falling from 70% to 53%, according to the latest SoDA report.
Having spent the last two decades at ISBA, Wootton joins with immediate effect to assist with service and product development.
Julia Burton Brown joins from Axel Springer-owned publisher Aufeminin, where she also led the international sales offering.
A new Magnetic and Millward Brown study found that magazine media delivers a 1.15% increase in salience.
Jon O’Donnell, currently group commercial director, is to take on a “significantly expanded” role as managing director of ESI Commercial, while Tim Kirkman becomes London Live’s MD.
A leading advertising client has called on other brands to step up and take a greater role in helping to solve some of the problems that plague digital advertising.
The Financial Times, Santander, Agenda21 and comScore give their solutions to some of digital’s biggest advertising headaches.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.