Nielsen’s Digital Ad Ratings mobile measurement has rolled out across five new countries – the UK, France, Germany, Italy and Australia – with Brazil set to launch by the end of the year.
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Last night saw viewers return one last time to the great white tent of dreams as The Great British Bake Off (BBC One, 9pm) came to an emotional conclusion.
After 12 series and an ever-changing cast, Tuesday night finally brought an end to the crime show which unashamedly appeased the appetites of an older demographic as New Tricks (9pm) finally bowed out for good.
Newsline caught up with VisualDNA’s managing director of marketing services, Jim Hodgkins, to understand the challenges and opportunities in this high growth market.