Heather Dansie and Sophia Field spoke with young people to identify the emotional needs that were most compelling to them today. What they discovered has significant implications for the way brands target them through advertising.
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Experts from Manning Gottlieb OMD, MediaCom and Carat react to the latest Consumer ABC figures.
The announcement comes following the news that the title had exceeded sales targets and will continue publishing on a weekly basis.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
There were some hefty declines in the women’s lifestyle magazine market for the January to June period; however, Cosmopolitan managed to buck the trend and reported a stand-out yearly increase to its circulation.
The first half of 2016 recorded a mixed bag of results for the Home Interest market, but overall it was a better performance than the previous period.
The Spectator Group performs well, as Private Eye and The Week maintain steady sales.
Signalling a tough period for the women’s weekly market, all titles recorded combined print and digital declines between January and June 2016 – with just one seeing a small uplift over the year.
Although most titles still boast extremely healthy circulations, not one title witnessed any growth – in part, perhaps, due to the absence of Christmas TV viewing.