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For the umpteenth time in its current run, Monday night saw Doc Martin (ITV) steal away the 9pm slot from its competitors, although this time the irritable medical practitioner had a little help from a friend.
112 deals took place between July and September, up from 101 in Q2, according to figures from Results International.
Just for a bit of a change, the past weekend saw BBC One’s lighter-than-Aero weekend clap-along Strictly Come Dancing excitedly foxtrot all over the competition’s face, racing to the top of both Saturday and Sunday’s schedule.
Speaking at Magnetic’s Spark event, Millward Brown’s executive vice president of global brands, Sue Elms, said ad clutter was choking the digital environment to the detriment of effectiveness.
Warc’s James McDonald explains how branded content is helping radio advertising to stay in such good shape.
Last night saw BBC One bring an end to yet another series of emotional genealogy show Who Do You Think You Are? (9pm) as stage legend and Vicious-enabler Frances de la Tour took her spin on the world’s gloomiest roller-coaster.
‘UK Traffic Taxonomy for Digital Display Advertising’ describes the different types of potential online ad fraud, and follows June’s publication of an initial set of best practices to reduce the risk of exposure to fraud.
Warc’s James McDonald examines how direct mail is performing during a tumultuous time for the industry.
Wednesday night saw the success of BBC One’s eleventh series of The Apprentice (9pm) continue as the carnival of nonsense upped sticks and went all continental, bringing the entire farce to French shores just for the hell for it.