For the second night in a row Lord Alan of Sugar and his band of marketing mercenaries stormed the 9pm slot for BBC One, with the sophomore episode of The Apprentice giving viewers an unprecedented twist.
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Speaking at IAB Engage on Thursday, the company’s UK and US CEOs unveiled L.E.A.N, which has been designed to combat what they both described as the “biggest challenge” for the media industry.
The move forms part of a wider senior restructure, which will see current CEO Grant Millar become chief client officer, ZenithOptimedia Worldwide.
The level of online ad viewability in the UK rose 3% to 52% in the third quarter of 2015, according to ad verification company Meetrics; however, an estimated £1 billion a year is still spent on unseen ads.
Alongside easing revisions to marketing budgets, optimism regarding marketers’ wider industry financial prospects continued to wane in the third quarter of 2015.
Wednesday night brought the eleventh series of cringe-powered reality show The Apprentice (BBC One, 9pm) to the nation’s screens, as another hoard of buzz-word spouting ‘professionals’ entered Lord Sugar’s arena.
ZenithOptimedia’s Richard Shotton explains why being able to target consumers by their emotions is something that advertisers should be taking advantage of.
Just in case there wasn’t enough miserable and slow burning post-Killing police procedurals littering up the TV schedule, last night saw BBC One attempt to squeeze in one more Scandinavian-influenced bleak-fest for good measure.
The BBC’s director of television, Danny Cohen, is to leave the Corporation after eight years to pursue “a new leadership challenge”.
Research the Media’s Richard Marks and News UK’s Sean Adams explain why the Connected Screens survey is so important for our industry both now and going forwards.