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MediaCom and Realeyes have announced a partnership which will see emotion measurement technology incorporated into creative and planning for clients.
Elworthy joined Freesat in 2013 as head of marketing and communications after a stint at The Times and BBC and replaces Paul Gilshan.
The broadcaster welcomed the return of Benidorm for an eight run of crowd-pleasing, all-inclusive fun.
The return of Gogglebox helped Channel 4 drive share of viewing up 1% in 2015.
The industry’s attempts to promote diversity might have the opposite effect, writes Richard Shotton.
Selley is currently CEO of BT Technology, Service and Operations (BT TSO) and will replace Joe Garner, who is leaving to become CEO of Nationwide Building Society.
Saturday brought the return of The Voice for a final lap on the BBC.
The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.
Hidden codes tagged within the creative means advertisers will be able to link traditional and digital OOH campaigns with mobile devices.