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The deal will see Nielsen pick up Brandbank clients including Tesco, Boots, P&G, Asda, Sainsbury’s and Amazon.

James Ranson has joined native advertising company Vibrant Media as commercial director covering both UK and international markets.

Even though Tuesday evening’s TV line-up brought a huge variety of glossy and gripping content, an ill-advised soap clash between ITV and the BBC saw both channels ultimately lose out.

In its latest financial report, the company has said it believes it can complete global expansion over the next two years, intending to generate material global profits from 2017 onwards.

comScore is to track video audiences in the US across computers, mobile and other streaming devices, according to The New York Times.

Amazon Studios has announced plans to produce and acquire original movies for theatrical release and early distribution on its VOD platform, Amazon Prime Instant Video.

Britain’s best-selling newspaper, The Sun, has axed topless women from its third page after 44 years.

Swadley joins Kantar Media from the BBC, having held roles including director of marketing and audiences, BBC Charter, and head of audiences, BBC TV.

In the UK, Facebook’s economic impact is reported to amount to $11bn with 154,000 “jobs supported” – but critics say it is ‘bold and brave’ to claim so much influence.

The death of the legend that was Deirdre Barlow saw the soap generating plenty of activity on Twitter, with the second episode seeing a 295% increase on the first.