The ASA’s chief executive, Guy Parker, has said that rather than stifling campaign freedom, regulation is forcing advertisers to be more creative.
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Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…
Wednesday night’s main event saw supposed capitalist overlord The Right Honourable Lord Sugar return with his hoard of overzealous minions as they gathered together for another round of daft marketing decisions.
Gary Kakoulli joins the London-based Business Insider team from the Financial Times, and will be responsible for brand partnerships and mobile advertising revenue.
The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring “substantial value” to advertisers.
Vodafone has announced that it will launch broadband and TV services in the UK in the spring, according to various reports.
The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.
On Wednesday BSkyB acquired 21st Century Fox’s 100% stake in Sky Italia and its 57.4% interest in Sky Deutschland, in a deal worth almost £7 billion.
Tuesday night saw James Nesbitt’s mission to maintain a perma-scowl and find his lost son continue, as gruelling drama The Missing (9pm) topped off a successful evening for BBC One.
New findings and a progress update have been shared with industry from BARB’s Project Dovetail – the measurement body’s new hybrid measurement system for full cross-platform reporting.