The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot – whilst technology was revealed as the fastest-growing category.
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Proctor & Gamble is the latest advertiser to land itself in hot water with the ASA over the use of vloggers, following a complaint that a YouTube video for Max Factor wasn’t obviously identifiable as advertising.
The appointments come as Royal Mail looks to strengthen business relations and raise its profile with SMEs.
If the deal moves past the FCC’s regulatory hurdles, it will create the third and second largest cable operators in the US behind Comcast.
Marketers should think twice about their ad strategy before launching eco-friendly products, writes ZenithOptimedia’s Richard Shotton.
The agreement will see AOL On distribute the Guardian’s original video content to a global audience, giving the publisher full access to AOL’s curated video libraries – one of the largest on the Web.
The Times’ head of digital has urged publishers which charge for content to move away from the idea of a ‘paywall’, and instead focus on ‘community’ and ‘membership’
The chiefs of the UK’s biggest magazine publishers were talking with confidence at the 2015 PPA Festival – with signals that magazine brands will continue to move far beyond the printed page.
In a move which has the potential to financially ruin the newspaper group, 70 celebrities and politicians are suing Trinity Mirror for having their phones hacked.
Powered by desktop ad-blocker Adblock Plus, the new Android browser will automatically block “annoying” adware, as it looks to speed up mobile browsing and save battery life.