In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.
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Mindshare’s Suzy Jordan will join the out-of-home company in September to lead its newly-formed EM Futures division.
Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.
For the third week in a row the latest series of Kay Mellor and BBC One’s rags-to-riches-to-ironic-tragedy drama The Syndicate (9pm) nailed Tuesday’s prime time slot
US cable network AMC, the broadcaster of shows including Breaking Bad and Mad Men, is to exclusively launch on BT this September, making it accessible to UK audiences for the first time.
As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.
Telegraph Media Group has appointed Barry Wyse to enhance the customer proposition in all of the Telegraph’s verticals.
Last night saw Sky Atlantic bring another nihilistic and sadistic season of Game of Thrones (9pm) to a typically brutal end.
New research from Platypus and Thinkbox reveals how 16-24 year olds consume video.
“Whatever can be automated will inevitably be automated, especially TV,” says Bob Lord, president of AOL.