Marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as is expected from the best traditional campaigns, argues a new report.
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New approach will be a “fully-fledged, digitally-focused” news operation with closer working between the national and regional titles.
Ever since he embarked on an informal career questioning some of the more outlandish claims from the online community, the Media Native has been pleasantly surprised at how easy it is to ruffle feathers and generate verbal spats. After last week’s Videology riposte to his TV On Demand article, will the Media Native have the final say?
Monday brought a barrage of soap and comedy with Emmerdale, and its never ending reign of the 7pm slot, getting the ball rolling on ITV. Priya and David’s sham storyline engagement continued to roll on with the pair even making a public announcement in the factory.
Tuesday 5 February sees the return of the hugely popular Future of Media Research event in central London. Chaired by BBC News media correspondent Torin Douglas and run in partnership with Nielsen, themes this year include Big Data, NRS PADD, measuring VOD and asking if it is even worth trying to measure and monitor social media?
Today Channel 5’s video on demand service launched on Samsung’s connected televisions, bringing the channel’s content to an even bigger audience.The application was rolled out for free this morning in the SmartHub store, meaning owners of the Samsung smart televisions can view programmes from the past seven days.Demand 5 is already available to access on… Continue reading Demand 5 lands on Samsung smart TVs
One in three people in the UK would happily ditch their traditional TV set for a connected viewing device, according to research released by broadbandchoices.co.uk.The study, undertaken by the impartial broadband comparison site, revealed that 33% of those polled stated they would rather watch programmes on a tablet, smartphone or laptop than on a traditional… Continue reading 33% prefer to catch up away from TV
The soaps predictably took hold of Friday night, Splash! once again attracted a surprising amount of sensible people and the struggle for the ultimate Sunday period drama got a lot more intense.
According to a survey of US internet users, conducted by Nielsen for the Cable & Telecommunications Association for Marketing (CTAM), people still most often talked about TV shows while in the same room, face to face or over the phone.
New research by Futuresource Consulting claims that global tablet sales reached 64 million units in Q4 2012, representing quarterly growth of nearly 100% and year-on-year growth of 119%.The fourth quarter sales represent just under half of all tablets sold last year (136 million).Although Apple enjoyed another lucrative Christmas and remained market leader throughout this period,… Continue reading 64 million tablets shipped in the run up to Christmas