Broadchurch was a huge hit for ITV, says Richard Marks of Research the Media – but will it be able to replicate that success? Whatever happens, at least we’ve learned that rather than ‘the Internet’ proving to be a threat to TV, in many ways it is just what it has been waiting for: digital technology propagating a buzz around a show, and then giving people the means to join the party – a rolling stone gathering digital moss.
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Despite the fact that recent legal actions confirmed the show to be as transparently vacant as we all suspected, Tuesday night brought the brand new series of Lord Sugar’s desperate hunt for cringe inducing sound bites.
Samsung has acquired the second-screen startup company MOVL in a bid to build upon and improve its smart TV marketplace.
New consumer research from Leichtman Research Group Inc. reveals that more US households are connected to the internet via games consoles rather than Smart TVs.
Facebook is set to launch video advertising in its newsfeed in a bid to create new revenue streams and match the rapid growth that online advertising is seeing across the globe.
Trader Media Group has completed its transition to an online digital business and will publish the final edition of its entire magazine portfolio next month after huge declines in print sales over the last ten years – but with 11 million unique users to Autotrader.co.uk each month, things still look good for the business.
There’s a lot more to allocating ad budgets than just eyeballs, says Dominic Mills, and before any medium can increase its share of ad revenue it has to prove itself.
The latest report from The NPD Group reveals that 47% of home entertainment devices are currently connected in the US, with streaming media players and games consoles used more than internet capable televisions.
The working week kicked off in suitably dramatic fashion after three days of family films and desperate talent show auditions.
In association with Primesight, and in front of an invited audience of senior media executives, MediaTel Group will be taking a more detailed look at the growing relationship between out of home advertising and mobile communication next week.
