Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
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Just when you thought the BBC prime time schedule couldn’t get any more twee, hysterically adored comedian Victoria Wood was back on our screen last night to educate us about something really important.
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A new report from the Internet Advertising Bureau has revealed the exponential – and record – growth of digital advertising, with mobile accounting for 10% of all digital revenue last year.
After 37 years at the company, Sylvia Auton has announced her retirement as CEO of IPC Media and will step down this coming May.
In a bid to improve audience measurement tools and ad campaigns, outdoor advertising company Amscreen is planning to roll out face tracking technology that will be able to identify the age and gender of viewers.
Tuesday evening brought another exciting instalment of Channel 4’s latest attempt to push the boundaries of the televisual medium, as Bedtime Live (8pm) celebrated its ground-breaking fourth episode.
The latest report from the EAO shows how Pay TV is continuing to grow throughout Europe despite the recession, reaching consolidated revenues of almost £30 million in 2012.