By 2018, the Online TV and Video Forecasts report states that 520 million homes in 40 countries will watch online television and video (both paid-for and ad-supported) – more than three times the number in 2010.
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The latest Global AdView Pulse report from Nielsen has revealed marketers are continuing to slowly increase their global ad spending – but the UK is down on last year.
The Childrens and Parents: Media Use and Attitudes Report, for the first time since the survey began in 2005, found that the overall number of children aged 5-15 that own a mobile phone has fallen 6% year on year.
Oliver Robinson, research manager, GfK presents the latest mobile advertising reportExternal Link: GfK: Setting the Scene: Mobile For further details, please contact GfK.
Aakanksha Haran, associate director, Ipsos MediaCT presents the latest mobile advertising reportExternal Link: Ipsos MediaCT: Mobile Advertising For further details, please contact Ipsos MediaCT.
Henry Lawson, CEO, nFluence, spoke at the start of the start of the Mobile – 2012, The Year of Reckoning? event on 23rd March 2012 with this presentation.
Nick Lane, chief strategy analyst & head of client services, Mobile Squared, spoke at the start of the second seesion of Mobile – 2012, The Year of Reckoning event on 23rd March 2012.
The Mobile Online Journey Observation (MOJO) is a study tracking the stages smartphones and PCs are being used when making purchases. From the initial awareness of a product, through to the research and ultimately the purchase, smartphones are changing the way consumers shop.
How do users interact with they mobile device? What are the typical usage patterns? What opportunities do they possess for engagement when dual screening?
IAB has published a study looking at the usage of mobile media throughout the day.