Emerging screen-based technologies, such as smartphones and tablets, are changing the way the UK population communicates, shops and consumes news and media, according to the latest IPA TouchPoints5 data, published today.
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Over half of journalists, political insiders and business leaders believe that paywalls are the future of digital news, according to a YouGov study conducted on behalf of the London Press Club.
Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.
A new study from Google reveals that 32% of Brits make a purchase every month on their mobile.
New research from eMarketer predicts a 90% rise in mobile ad spend this year – surpassing newspaper ad revenue for the first time.
The TV Licensing TeleScope report also revealed that almost all of children’s viewing is spent in front of the traditional TV set.
A YouGov study, commissioned by Newsworks, has revealed new insights into how users interact and ‘trust’ newsbrands on the popular social network.
Commissioned to understand the use of the click-to-call option in mobile search, the research from Google found that 94% of UK smartphone users have, at some point, needed to call a business directly.
Following what was also a healthy period for Android in the tablet market, GWI’s results reveal that during 2013, Android’s mobile market share climbed from 27% to 65%.
TV accounted for 98.5% of total viewing in 2013, with the average person watching almost four hours of programming a day, according to new research from Thinkbox and BARB.