Display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before, according to the latest findings from Nielsen.
More Industry Reports articles
The European ad market experienced some small respite in the third quarter, with only a small decrease of 0.4 percent year over year, 3 according to Nielsen.
A new study from ZenithOptimedia predicts the emergence of individual content producers and publishers over the next quarter of a century.
The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history.
New figures from the Advertising Association and Warc show highest year on year growth for three years is fueling optimism.
The drive for multi-screen marketing will dominate 2014, according to Millward Brown’s annual digital and media predictions.
By 2016, ZenithOptimedia expects mobile to account for 7.7% of all global adspend – ahead of radio, magazines and outdoor to become the world’s fourth-largest medium.
A new study from Bite and Redshift Research claims to have debunked some “common myths” about today’s Millennials and their approach to social media, mobile technology and celebrity culture.
It took almost four years for the popular video streaming service to achieve the same amount of data traffic in the US.