A total of 40.8 million people were online in the UK over the month of December, according to data released by online measurement company Nielsen.
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Through correct integration, the IPA hopes that it will be possible to leverage further insights.
Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.
Display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before, according to the latest findings from Nielsen.
The European ad market experienced some small respite in the third quarter, with only a small decrease of 0.4 percent year over year, 3 according to Nielsen.
A new study from ZenithOptimedia predicts the emergence of individual content producers and publishers over the next quarter of a century.
The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history.
New figures from the Advertising Association and Warc show highest year on year growth for three years is fueling optimism.
The drive for multi-screen marketing will dominate 2014, according to Millward Brown’s annual digital and media predictions.