AA/Warc’s full year adspend forecasts have been upgraded with expenditure set to reach an all-time high of £18.7 billion in 2014.
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A new study from AOL UK reveals a new breed of consumers – described as a fast-moving, tech-savvy, multi-screening generation – are increasingly attracted by content emerging though native advertising.
TV remains front-runner but traditional media budgets decline, with newspapers, magazines and radio all down, according to Nielsen’s Global AdView Pulse Report.
New study demonstrates a growing consumer demand for publishers to provide an optimised content experience for all digital devices.
The average person uses some form of connected device 34 times a day, according to a new IAB study.
Newsline presents industry reaction to the findings, with opinion from Geometry Global UK, Uncommon Knowledge and Newcast
The latest IPA Bellwether survey, published today, shows that marketing spend was revised higher in Q3 at the strongest rate in nearly 13 years.
By 2018, the Online TV and Video Forecasts report states that 520 million homes in 40 countries will watch online television and video (both paid-for and ad-supported) – more than three times the number in 2010.
The latest Global AdView Pulse report from Nielsen has revealed marketers are continuing to slowly increase their global ad spending – but the UK is down on last year.
The Childrens and Parents: Media Use and Attitudes Report, for the first time since the survey began in 2005, found that the overall number of children aged 5-15 that own a mobile phone has fallen 6% year on year.