Oliver Robinson, research manager, GfK presents the latest mobile advertising reportExternal Link: GfK: Setting the Scene: Mobile For further details, please contact GfK.
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Aakanksha Haran, associate director, Ipsos MediaCT presents the latest mobile advertising reportExternal Link: Ipsos MediaCT: Mobile Advertising For further details, please contact Ipsos MediaCT.
Henry Lawson, CEO, nFluence, spoke at the start of the start of the Mobile – 2012, The Year of Reckoning? event on 23rd March 2012 with this presentation.
Nick Lane, chief strategy analyst & head of client services, Mobile Squared, spoke at the start of the second seesion of Mobile – 2012, The Year of Reckoning event on 23rd March 2012.
The Mobile Online Journey Observation (MOJO) is a study tracking the stages smartphones and PCs are being used when making purchases. From the initial awareness of a product, through to the research and ultimately the purchase, smartphones are changing the way consumers shop.
How do users interact with they mobile device? What are the typical usage patterns? What opportunities do they possess for engagement when dual screening?
IAB has published a study looking at the usage of mobile media throughout the day.
Caroline Van Den Bergh, Strategic Account Director, Golden Gekko , spoke at the start of the FMCG & Media breakfast event in association with O2 Media on 28th February 2012 with this presentation.
Nick Lane, chief strategy analyst & head of client services, Mobile Squared, spoke at the start of the FMCG & Media breakfast event in association with O2 Media on 28th February 2012 with this presentation.
Ross Williams, associate directer at Ipsos MediaCT, introduced the mobile panel at Media Playground seminar on 9th June 2011 with this presentation.