Manning Gottlieb OMD’s head of insight, Alison Tsang shares her thoughts on their groundbreaking new study, Our Ethnic Youth – Redefining Gen Y.
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In a bid to redefine how we think about ‘Generation Y’, OMD has today unveiled a new study examining the way in which Britain’s ethnic youth are consuming media, their digital habits and how they’re staying connected.
As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.
A Year in the Life of TV and Twitter, published today, provides the first in-depth look at the relationship between what we say and read about on Twitter and what we watching in the UK.
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013, according to the latest ZenithOptomedia ad expenditure forecasts (includes UK data)
According to August’s data a whopping 61% of those online were over the age of 35, translating to 23.9 million users.
Carat has today published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global growth and regional forecasts.
70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a “holistic way”, across all screens including TV and video platforms – but broad adoption “is out of sight”.
More than 80% of digital agencies now employ native advertising – but issues of scale, content creation and measurability need to be addressed, according to a new report.
The UK’s online population fell slightly in July according to data released by online measurement company Nielsen.