A new study from Google reveals that 32% of Brits make a purchase every month on their mobile.
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New research from eMarketer predicts a 90% rise in mobile ad spend this year – surpassing newspaper ad revenue for the first time.
The TV Licensing TeleScope report also revealed that almost all of children’s viewing is spent in front of the traditional TV set.
A YouGov study, commissioned by Newsworks, has revealed new insights into how users interact and ‘trust’ newsbrands on the popular social network.
Commissioned to understand the use of the click-to-call option in mobile search, the research from Google found that 94% of UK smartphone users have, at some point, needed to call a business directly.
Following what was also a healthy period for Android in the tablet market, GWI’s results reveal that during 2013, Android’s mobile market share climbed from 27% to 65%.
TV accounted for 98.5% of total viewing in 2013, with the average person watching almost four hours of programming a day, according to new research from Thinkbox and BARB.
A total of 40.8 million people were online in the UK over the month of December, according to data released by online measurement company Nielsen.
Through correct integration, the IPA hopes that it will be possible to leverage further insights.
Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.