The online presence of the UK’s free press saw the largest declines in March, according to the latest ABC report into the performance of digital newsbrands.
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The Q1 2014 IPA Bellwether Report reveals the record largest single upwards revision to marketing budgets in 14 years of data collection, marking the sixth successive quarter that marketing budgets have been revised up.
New figures from Decipher’s MediaBug report have shown strong growth in Netflix membership over the past six months, with an increase from 10% to 14% of UK online users now with a subscription.
Over one in four British consumers now owns a tablet, with advertisers spending a record £6.3 billion in 2013 to reach people across devices, according to the latest Internet Advertising Bureau UK (IAB) digital adspend report.
Global advertising spend growth is forecast to rise from 3.9% in 2013 to 5.5% in 2014, with television set to benefit in particular, according to ZenithOptimedia.
The UK’s online population has seen a steady, if minute, decline over the last few months, according to data released by online measurement company Nielsen.
Carat’s latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion – predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.
Emerging screen-based technologies, such as smartphones and tablets, are changing the way the UK population communicates, shops and consumes news and media, according to the latest IPA TouchPoints5 data, published today.
Over half of journalists, political insiders and business leaders believe that paywalls are the future of digital news, according to a YouGov study conducted on behalf of the London Press Club.
Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.