A new study charting the concerns of UK media owners has revealed that programmatic is considered the most important factor to ensure their future business success, closely followed by content marketing.
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A new international survey by the Reuters Institute reveals the changing ways in which people consume news content across the globe – with the UK showing a strong loyalty to ‘traditional’ newsbrands.
Despite the £2.26 billion expected to be spent on mobile advertising this year, 45% of the most popular print media publications in the UK do not have a digital site that displays effectively on handheld devices.
A new report from PwC forecasts the UK entertainment and media market to reach £64 billion by 2018, with key growth coming from internet advertising and video games.
Royal Mail study found just over half of people surveyed said they prefer companies to use a combination of both mail and email to communicate with them.
New research has revealed that the average ‘tap rate’ on an ad served within a newsbrand’s tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.
Despite television’s dominance, press and radio were found to be the next best at generating sales.
China’s national state television company and the main search engine in the region have entered ZenithOptimedia’s top thirty global media owners, the first time any company from China has done so.
In the last of our special reports looking in-depth at the latest AA/Warc Expenditure Report, Warc research analyst, James McDonald, notes that newsbrands – whether in print or online – show strong resilience.
In the third of our exclusives articles examining the latest AA/Warc Expenditure Report, Suzy Young, Warc’s data and journals director, looks at how mobile devices have impacted marketing budgets over recent years.