Growth in the world economy slowed a little in 2013, alongside advertising, recording a modest 3.5% increase in measured global ad investment to stand at $11 billion, according to the latest ad forecast from GroupM.
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June was a successful month for online newsbrands, with all but one platform reporting either good or strong gains.
The Q2 2014 IPA Bellwether Report, published today, reveals that marketing budgets continued to be revised up for the seventh successive quarter – the longest period of continuous growth in the survey’s 14-year history.
TNS’s Connected Life study reveals that almost half of people who watch TV in the evening simultaneously engage in other digital activities.
In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of radio – and asks if branded content is helping to spark a new wave of growth.
Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated – and how you can understand them better.
Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.
Earlier this month a new study unearthed fascinating insights into the changing ways we consume news. Here, one of the report’s authors looks in-depth at the findings to reveal how Twitter is impacting newsbrands.
In 2013 a drop of 8.4% was recorded across display and classified, while a decline of 6.2% is expected in 2014, with display faring slightly better than classified.