A Year in the Life of TV and Twitter, published today, provides the first in-depth look at the relationship between what we say and read about on Twitter and what we watching in the UK.
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The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013, according to the latest ZenithOptomedia ad expenditure forecasts (includes UK data)
According to August’s data a whopping 61% of those online were over the age of 35, translating to 23.9 million users.
Carat has today published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global growth and regional forecasts.
70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a “holistic way”, across all screens including TV and video platforms – but broad adoption “is out of sight”.
More than 80% of digital agencies now employ native advertising – but issues of scale, content creation and measurability need to be addressed, according to a new report.
The UK’s online population fell slightly in July according to data released by online measurement company Nielsen.
Growth in the world economy slowed a little in 2013, alongside advertising, recording a modest 3.5% increase in measured global ad investment to stand at $11 billion, according to the latest ad forecast from GroupM.
June was a successful month for online newsbrands, with all but one platform reporting either good or strong gains.
The Q2 2014 IPA Bellwether Report, published today, reveals that marketing budgets continued to be revised up for the seventh successive quarter – the longest period of continuous growth in the survey’s 14-year history.