Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve, explains Prof Karen Nelson-Field
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Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
ISBA has hired Youview exec Tracey Kitt to lead its cross-media measurement initiative Project Origin, as Richard Halton departs.
Bob Wootton warns P&G of cosying up to the Chinese and discusses two areas of concern for Project Origin