IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram.
More Measurement articles
Attention Revolution: As we build an attention-based audience measurement category, guiding rules around data quality must be followed.
TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
Mediatel News spoke to four media leaders and asked what is the most important change coming to media measurement.
Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve, explains Prof Karen Nelson-Field
Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
ISBA has hired Youview exec Tracey Kitt to lead its cross-media measurement initiative Project Origin, as Richard Halton departs.
Bob Wootton warns P&G of cosying up to the Chinese and discusses two areas of concern for Project Origin