In the non-executive role, she will chair the UKOM commercial board and join the UKOM executive board which is chaired by Iain Jacob.
More Measurement articles
Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.
Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper.
Retailers and brands want retail media networks to have a better quality advertiser experience, range of inventory, data collaboration, measurement and targeting capabilities, a Publicis Groupe survey has revealed.
A theme running through the World Out of Home Organisation conference in Lisbon this week was how OOH can surpass its current share of global adspend over the next five years.
The design of Route’s currency for out-of-home presents an important challenge for cross-media measurement.
The IPA’s latest ‘Signals in the Noise’ event heard how there is a danger of data overload and overcomplication.
Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.