Barb has begun measuring broadcasters’ video content on YouTube and has committed to expanding its audience measurement to video-sharing platforms.
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In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
In brief: measurement platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across its portfolio.
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
BARB CEO Justin Sampson discusses what’s next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time.
TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.
In brief: Fox plans to use Innovid’s cross-platform measurement solution InnovidXP.
In brief: marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across traditional TV, CTV, desktop, and mobile.
In brief: Ad tech company, Realytics, has partnered with French telecoms company, Bouygues Telecom to launch a single-source TV measurement solution for ads via set-top boxes.
The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.