BARB CEO Justin Sampson discusses what’s next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time.
More Measurement articles
TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.
In brief: Fox plans to use Innovid’s cross-platform measurement solution InnovidXP.
In brief: marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across traditional TV, CTV, desktop, and mobile.
In brief: Ad tech company, Realytics, has partnered with French telecoms company, Bouygues Telecom to launch a single-source TV measurement solution for ads via set-top boxes.
The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.
In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.
Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.
In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.
In brief: Integral Ad Science has partnered with Anzu to enable global brands and agencies to monitor the quality of in-game media investments in mobile gaming environments.