In brief: Ad tech company, Realytics, has partnered with French telecoms company, Bouygues Telecom to launch a single-source TV measurement solution for ads via set-top boxes.
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The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.
In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.
Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.
In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.
In brief: Integral Ad Science has partnered with Anzu to enable global brands and agencies to monitor the quality of in-game media investments in mobile gaming environments.
As Europe suffers under record-breaking heatwaves, GroupM has unveiled an effort to standardize the way carbon is calculated in advertising.
Nielsen has expanded deduplication of CTV audiences to include new smart TV models.
Too often this industry confuses two very important related, but different, areas of media measurement.
Online spend is set to increase significantly over the next year, despite “below average” confidence in marketers’ measurement.