Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.
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The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.
A unified audio ad analysis tool promises a greater level of accuracy than commonly-used techniques, with some “match rates” rated as highly as 100%.
The US Joint Industry Committee (JIC) has published a scoring rubric for cross-platform currencies and a six-month plan for its Streaming Data Service.
Nina Franck explores how to pick and mix campaign measurement tools to best suit business and budgets.
A two-year study by Lumen Research and Anzu found that in-game ads drive 98% viewability; a significantly higher figure than other digital ads.
In the non-executive role, she will chair the UKOM commercial board and join the UKOM executive board which is chaired by Iain Jacob.
Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.
Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper.