Audience measurement solutions company AudienceProject has appointed Paul Barnard as UK managing director.
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Barb, the industry’s TV audience measurement body, has upgraded its Application Programming Interface (API) to include BVOD, SVOD, video-sharing and non-TV device data.
Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?
What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?
On the Beach and KFC’s sponsorships of ITV programmes resulted in the most positive effects when combined with regular TV spot advertising.
Measurement myths keep persisting for no good reason other than “because we’ve always done it this way”.
Route Research’s general manager Euan Mackay responds to the latest Lumen attention study and asks: does attention need to be grabbed all at once? Or is it as effective built up over time?
More than two-thirds of retail media buyers (70%) surveyed by IAB Europe cited a lack of retail media standardisation as “a key barrier” to further investment.
Barb, the industry’s TV audience measurement body, will take over governance responsibility for CFlight in January 2024.
The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.