Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?
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Measurement myths keep persisting for no good reason other than “because we’ve always done it this way”.
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Barb, the industry’s TV audience measurement body, will take over governance responsibility for CFlight in January 2024.
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The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.