To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.
More Measurement articles
Even though the UK has BARB measurement data and Cflight and Project Origin in the pipeline, we are still behind the US in their campaign measuring abilities, the Future of TV Advertising Global heard today.
Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms
Digital media data platform DoubleVerify has made its measurement solution available in Europe, Mediatel News can reveal.
IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram.
Attention Revolution: As we build an attention-based audience measurement category, guiding rules around data quality must be followed.
TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
Mediatel News spoke to four media leaders and asked what is the most important change coming to media measurement.
Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve, explains Prof Karen Nelson-Field
Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.