As Europe suffers under record-breaking heatwaves, GroupM has unveiled an effort to standardize the way carbon is calculated in advertising.
More Measurement articles
Nielsen has expanded deduplication of CTV audiences to include new smart TV models.
Too often this industry confuses two very important related, but different, areas of media measurement.
Online spend is set to increase significantly over the next year, despite “below average” confidence in marketers’ measurement.
Global ‘Powerbrands’ with decades of heritage are the fabric of our industry. But now, more than ever, we’re having to evolve our services and ways of working to meet the demands of New Economy brands.
The social video platform will use a post-bid measurement solution for TikTok in-feed ads.
To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.
Even though the UK has BARB measurement data and Cflight and Project Origin in the pipeline, we are still behind the US in their campaign measuring abilities, the Future of TV Advertising Global heard today.
Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms
Digital media data platform DoubleVerify has made its measurement solution available in Europe, Mediatel News can reveal.