Global ‘Powerbrands’ with decades of heritage are the fabric of our industry. But now, more than ever, we’re having to evolve our services and ways of working to meet the demands of New Economy brands.
More Measurement articles
The social video platform will use a post-bid measurement solution for TikTok in-feed ads.
To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.
Even though the UK has BARB measurement data and Cflight and Project Origin in the pipeline, we are still behind the US in their campaign measuring abilities, the Future of TV Advertising Global heard today.
Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms
Digital media data platform DoubleVerify has made its measurement solution available in Europe, Mediatel News can reveal.
IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram.
Attention Revolution: As we build an attention-based audience measurement category, guiding rules around data quality must be followed.
TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
Mediatel News spoke to four media leaders and asked what is the most important change coming to media measurement.