Connected TV is an ideal channel to bring branding and performance marketing together as brands shift adspend into streaming platforms.
More Media Business articles
Media agencies are already making buying decisions based on video impression data that falls below the Barb benchmark, writes VMO2’s former head of media.
Consumers value companies that demonstrate concern for societal and environmental issues. For brands, this could mean stronger consumer loyalty and trust, as well as higher returns and share price.
Media is now funded by divergent groups of big and small advertisers. There’s no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.
Global’s director of commercial, DAX Audio, reveals his biggest career turning point and the advice for anyone who wants his job one day.
We all need to take responsibility for the longer-term effect of where we spend our media money, writes the CEO of Electric Glue.
The UK’s prime minister might have changed, but the Right wing’s parochial and narrow obsessions have stayed the same.
The battle against money laundering in digital advertising is not separate from our fight against ad fraud — it’s an essential part of it, warns The Digital Voice’s founder.
Starcom’s Vanessa Jarrad won the battle of the Future 100 manifestos at The Future of Media London after her “Empowering Voices” pitch took won the live audience vote.
Omar Oakes, founding editor of The Media Leader, is leaving the title to pursue freelance and consulting roles.