A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.
More Media Business articles
It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.
The UK launch of free Fox-owned streaming service Tubi this summer has already made a dent in rival FAST offerings from Paramount and Amazon.
As the BBC heads into life-and-death discussions with the government about its future, decisions like axing HardTalk weaken the case for the licence fee.
How a legend from antiquity could change the narrative and help safeguard the financial future of the established media sectors.
These principles represent a major opportunity for advertisers to build a more responsible and trustworthy media environment for everyone, writes the co-founder of Conscious Advertising Network.
One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.
The amount of activity in the measurement space confirms that this is what advertisers are most interested in.
Parts of the ad industry are in rude health; but the particular issues agencies face is a key challenge for anyone who wants our industry to do better.
The most valuable thing we can offer is a neutral, informative space amongst the noise, writes Snap’s UK creative strategy chief.