Sponsor content: The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix, writes Ian Gibbs.
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James Copley assesses the past and current impact coronavirus has had on outdoor advertising before setting out a post-lockdown plan for the sector.
From its potential as a health diagnostic tool, to simply helping with loneliness, voice technology has reached new heights during the coronavirus pandemic. Marek Wrobel wonders if it will change things forever.
Key figures from the audio world to discuss how they have dealt with the crisis – and what they think is next for radio, streaming, podcasts and voice technology
Partner content So, it turns out the world is able to completely unravel in less than one fiscal quarter, writes Arif Durrani, and trusted media brands have an influence over what happens next.
As the pandemic takes its toll, Mediatel assembled agency bosses to discuss its immediate and long-term effects on the advertising and media markets.
Indy media agency The Kite Factory has promoted its client service director James Smith to UK managing director after nine years with the business.
Radiocentre, the industry body for commercial radio, has launched a new advertising campaign to encourage advertisers to continue investing in the medium, despite the challenges of the COVID-19 pandemic.
Clark has close to three decades’ industry experience and joins Dentsu Aegis from Omnicom Group, where she had been CEO of ad network DBB Worldwide for two years.
Dominic Mills kicks off the Future of Audio with a look at how lockdown has drawn us towards radio. Plus: St Dominic’s School for Distance Learning; and the origins of the NHS brand