More Media Business articles

Gillette’s adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills

News UK has announced a restructure of its commercial division, The Bridge, bringing together print and digital in a shift towards a brand-focused, rather than platform-led, commercial publishing strategy.

Although expectations for consumer spend remain foggy, experts say public engagement with media and advertising will actually increase post-Brexit – creating a missed opportunity for marketers who pull their budgets too quickly.

Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.

After six consecutive years, UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report.

ForwardPMX combines the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.

Irwin joined Essence at the beginning of 2018 as chief operating officer for EMEA, prior to which he was COO at former Group M agency Maxus.

Spencer Berwin and Philip Thomas will leave their roles at the end of March and will remain with the business, while Chris Collins and Dallas Wiles step up.

Ali joins from his position as business development director at Publicis Media, which he held for two years; prior to this, he was UK business development director at Publicis agencies Starcom and Mediavest.

Dominic Mills assesses adland’s often uncomfortable diversity issues. Plus: sifting through the post-Christmas advertising detritus, and bracing for further out-of-home M&A activity.