Speaking at the Ad Association’s annual leadership summit, former Ebiquity boss Nick Manning said if advertisers behave responsibly and respectfully towards their customers, people “will respond in kind”.
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The competition regulator is playing with fire with its latest findings, writes Raymond Snoddy.
In a bid to save $400 million, the FMCG brand’s chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.
This week: Lucky Generals founder Helen Calcraft on her battle with cancer and sexual harassment; sports executive Rupert Pratt on Facebook and sports rights; and the AA on Remainers and Brexiteers in adland.
The Competition & Markets Authority said some aspects the £11.7bn deal were “not in the public interest” following the provisional findings from its in-depth examination of the proposed acquisition of Sky Plc by 21st Century Fox.
Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars’ Simon Harwood.
Admitting 2017 had been a “difficult year”, YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.
This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
CES 2018 was a showcase in evolution over invention – fewer new technologies, more tweaking to perfection.
The idea of deliberately creating addiction in social media platforms could – just like it did for the tobacco industry – spell serious trouble.