Brands willingness to pull advertising at the slightest whiff of social media unrest is a worrying mirror on how free speech is a slowly dying concept in UK society, writes Alex Burmaster.
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Inskin Media has become the first adtech company to achieve certification for the IAB UK’s new Gold Standard, an initiative designed to improve the online advertising ecosystem.
In this week’s episode, host John Reynolds speaks with MediaCom’s UK CEO, Josh Krichefski.
Raymond Snoddy has, after many years, cancelled his Sky Premiership subscription. Will you do the same?
Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.
Display advertising is growing 18% annually in the UK, but what’s less well known is the increasingly important role that auction types are playing in the prices being paid, writes Emma Newman.
It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills – but how will its CMO’s words be translated into real-world actions? Here’s the nitty-gritty.
If you scrape beneath the surface of Unilever’s IAB speech, you may detect a few contradictions accompanied by the sound of squeaking, writes John Lowery.
Amber Rudd and Keith Weed have, quite by accident, formed a double act which could lead to change at Google and Facebook, writes Raymond Snoddy
Tech giants and online advertising are under intense scrutiny – but is it enough to see power swing back towards legacy media?