Expect Google, Apple, Facebook and Amazon to launch new products and services that are all focused around the integration of their user base with the TV experience, writes Paul Mead.
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Commercial radio secured almost £680 million in ad revenue last year, its highest ever figure, according to Radiocentre.
While addressable TV is the next big thing, old-fashioned attitudes to share have slowed television’s progress, and will continue to do so unless they change, writes Dominic Mills. Plus: honest job titles.
P&G’s Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO’s remarks have resonated.
Host John Reynolds speaks with Matt Scheckner, the founder of Advertising Week Europe, and Matt Teeman, the managing director of Primesight (48 mins).
WPP, the world’s largest advertising group, this week announced its worst set of annual results since the 2009 recession, with revenues falling by 0.3% and net sales dropping 0.9%.
Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
The great disrupter has had his well-laid plans thoroughly disrupted, writes Raymond Snoddy.
GDPR confers a certain ‘materiality’ to data that has become lost to the public consciousness, writes Geoff Copps – it’s time we considered how this translates back to concepts of ownership.
Two years after the launch of its somewhat controversial Media Services Framework document, ISBA, the body that represents UK advertisers, has today unveiled a revised version.