More Media Business articles

Too often internal conflicts hamper any pan-industry attempts to lobby effectively, writes Bob Wootton – but there is a new opportunity to fight harder.

Brands are paying more money than ever for increasingly cluttered Super Bowl ad slots, but it doesn’t seem to put them off, writes Dominic Mills. Plus: How the ASA deals with idiocy.

Johnston will replace outgoing CEO and co-founder Sarah Wood, who announced in October she will be taking up the role of non-executive chair of Unruly’s board of directors.

Here, industry experts from Starcom, Fetch, Kinetic and Times Newspapers react to the findings of the latest AA/WARC advertising expenditure forecasts.

It would be sad if the FT regards its Presidents Club investigation as a lucky punt that came off and that now it’s time to return to respectable normality, writes Raymond Snoddy.

Almost one in four pounds spent on advertising in the third quarter of 2017 went to mobile, which recorded year-on-year growth of 30.7%.

This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.

Digital out-of-home came of age in December 2017, writes Spencer Berwin – and that means big things for the year ahead.

Dominic Mills wonders if the excellence of the Financial Times’ journalism can help change the minds of ‘news rejectors’. Plus: why the AA wants to spread the advertising jam around, and how awards schemes discriminate.

Speaking at the Ad Association’s annual leadership summit, former Ebiquity boss Nick Manning said if advertisers behave responsibly and respectfully towards their customers, people “will respond in kind”.