As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight…and his amazing shirts.
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As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
Nearly £5bn in radio revenue and 170m spots have been traded through J-ET. Here, Raymond Snoddy charts the history of one of adland’s best collaborative success stories.
Knight will depart at the end of October at which time the sponsorship and commercial content teams will report directly into Simon Daglish, deputy managing director, commercial on an interim basis.
In response to the shift in TV viewing behaviours across different devices and platforms, GroupM has today launched Finecast, a company delivering “digital-like precision and accountability to advertising on television.”
As they confront Facebook and Google, commercial TV rivals are talking of co-operation – but they are determined not to repeat the mistakes of the newspaper industry.
Recent improvements to Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.
Reporting back from the International Broadcasting Convention, Raymond Snoddy examines the latest trends – from VR and Voice UI, to the meteoric growth of mobile video and the rise of e-sports.
Patel will be responsible for leading Spotify’s sales team in the UK, reporting into the VP of sales for Europe, Marco Bertozzi, and will be based in London.
From the growth of connected TV advertising to the threat of Amazon and Facebook, bosses from the largest broadcasters in Europe exclusively share their views with Mediatel.