The stink hanging over Ad Week Europe last year was YouTube’s brand safety debacle, and – as if by design – this year the bad smell was choking the other half of the duopoly.
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TSB Bank’s chief marketing and communications officer, Nigel Gilbert, said in too many businesses marketing spoke a “different language” to the rest of C-suite.
The time is now long overdue for a judicial inquiry into the culture, practices and ethics of the social media and their effect on society, writes Raymond Snoddy.
Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: “We’re able to execute pan European campaigns now – but the bigger bells and whistles stuff is still over the horizon.”
Just because you have a data lake measured in yottabytes, it does not mean you have anything of quality, writes David Brennan.
Dominic Mills reviews the goods and services that adland will either ditch or embrace this year, as economic necessity demands. Plus: The IAB’s ‘meta’ research fail.
2018 is already shaping up to be a watershed year, writes Bob Wootton as he reviews adland’s major talking points.
A new study from DAX, the digital audio exchange created by Global, reveals how the rise in voice-activated devices and podcasts will continue to drive change in the way advertising is planned, created and bought in the UK.
Nine years ago a joint online venture between ITV, Channel 4 and BBC Worldwide was killed off in a wretched and arrogant decision, writes Raymond Snoddy – but now, a joey of sorts has been born…
Williams talks about Channel 4’s move out of London and whether other broadcasters will make further shifts into the regions; the revival of Who Wants to be a Millionaire; bids for Sky; and gender diversity at ITV.