Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands’ Caroline Foster Kenny.
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The challenger supermarket said it had been quick to ramp up its digital investments but was now “retrenching” following a sophisticated econometric analysis.
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
As intriguing details about the billionaire octogenarian’s latest cunning plan emerge, Raymond Snoddy examines the plot twists.
Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.
Mobile-first agency Fetch is to open a new office in Tokyo today – in combination with Dentsu and Dentsu Digital – as it continues its global expansion.
The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.
Not even a long-range ballistic missile could stop the national papers from going potty over the Royal engagement news, writes Raymond Snoddy. Is it justified?
Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.
In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of ‘personalisation at scale’.