More Media Business articles

Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows.

In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever’s chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.

Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners – even in different sectors – will feel inspired to follow.

Joining the leadership team, Stoppani will be responsible for leading the agency’s approach to delivering client service across the UK.

Dominic Chambers said the car maker, with an eighty-year history, would find dealing with some aspects of the regulation difficult because of pre-digital business infrastructure, signalling problems for other older brands.

Trinity will acquire Northern & Shell’s publishing assets for £126.7 million in a move it said would create a media business of scale to better serve its readers and advertisers.

Report calls out brands for using ‘scare tactics’ to encourage shoppers to purchase through the illusion of limited stock and competition for a particular product.

A review into the future sustainability of newspapers and quality journalism is to be welcomed, writes Raymond Snoddy – but don’t underestimate its chances of turning into a hollow farce.

In an effort to preserve the future of high quality national and local newspapers in the UK, the Prime Minister has launched a review, which will investigate the overall health of the news media.

In this week’s episode, host John Reynolds speaks with James Murphy and David Golding, founding partners of advertising agency Adam & EveDDB, famed for the John Lewis ads – which have just celebrated 10 years.