Proving that shaking the begging tin works, the Guardian now has 500,000 regular paying ‘supporters’, made up of members and subscribers across print and digital.
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The deal should strengthen The Trade Desk’s ability to help advertisers target consumers across multiple devices.
Following the departure of ITV’s commercial content director, Gary Knight, the broadcaster has this week promoted Claire Heys to the new role of brand partnerships & content director.
For some it will give rise to a new golden era of advertising, for others it means the end of their business. Dominic Mills sinks his teeth into the biggest shake-up to privacy law in two decades.
…Facebook and Google are publishers and so must take on the responsibilities that entails. By Raymond Snoddy.
A year since Exterion won the TfL ad contract, bosses at both organisations have unveiled their joint plans for a change in the way they work with agencies, the imminent arrival of new digital formats, and 2018’s automation plans.
Online advertising has had a pretty bad rap in recent years, but industry bosses argued the case for optimism at this year’s Automated Trading Debate.
Following the appointment of Chris Forrester to the newly created role of chief revenue officer, the publisher has hired Aki Mandhar as chief operating officer.
The UK adtech firm has named Zowdow’s Paul Ryan as its new chief technology officer.
US-based consultancy Accenture has appointed Nikki Mendonça as president of intelligent marketing operations within Accenture Operations.