The Telegraph has today announced the appointment of Chris Forrester to the newly created role of chief revenue officer, reporting into CEO, Nick Hugh.
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After nearly five years, Pippa Glucklich, CEO Starcom UK, has decided to step down from her position and is leaving the Publicis-owned agency in December.
Facebook’s claim that video advertising delivers half of its sales impact in the first two seconds is the inevitable end game in an absurd pursuit to legitimise shorter time lengths. Videology’s Jayesh Rajdev is not impressed.
General Data Protection Regulation will offer canny brands the opportunity to differentiate themselves from less savvy competitors, according to lawyers and PR and marketing experts.
The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it’s time to reassess the building blocks of media planning and review industry preconceptions about published media.
Heavy fines may be the only thing that really gets the attention of social media companies over fake news, writes Raymond Snoddy – but there are other ways they could redeem themselves in the meantime.
Out-of-home specialist JCDecaux announced its move towards automated trading and planning today, alongside a digital charter to ensure advertiser trust along the way.
The board of Future Publishing has announced that Peter Allen will step down as chairman after six years in the role.
First Click Free required news publishers to provide a minimum of three free articles per day via Google Search and Google News before readers were shown a paywall.
As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight…and his amazing shirts.