It’s time to wake up. Enders Analysis’ Douglas McCabe explains why the findings of a new report should set alarm bells ringing across the entire media and advertising market.
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Out of home advertising was not a significant feature of the general election, but given the critical importance of communicating core messages to a broad electorate, was this a mistake? By Nick Mawditt and Mungo Knott.
The sell and buy divide that exists in display simply isn’t applicable to TV and video, writes Videology’s Ryan Jamboretz – because both sides add value to each other.
Advertisers in the media and entertainment category are most confident about seeing growth this year – closely followed by advertisers in pharmaceuticals and healthcare – according to new research from Zenith.
The pay-TV and broadband rivals will add Virgin’s 3.7 million homes to the AdSmart network, giving total access to more than 30 million targetable TV viewers in the UK and Ireland.
As the media industry prepares for GDPR, Dentsu Aegis Network has announced the appointment of Mark Keddie to the newly created role of global data protection officer.
Nick Hugh has been named as the new chief executive of Telegraph Media Group, following the departure of Murdoch MacLennan after 13 years.
The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?
Leading figures from across the media industry share their reactions to the unfolding news.
As Alex Mahon is named Channel 4’s new chief executive, Raymond Snoddy examines the reasons behind the choice, and outlines the challenges – old and new – that await her.