The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills – even if sharing devalues its currency.
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After reducing its digital advertising activity, P&G’s finance chief said: “we didn’t see a reduction in the growth rate….what that tells me is that the spending we cut was largely ineffective.”
Experts from around the UK media industry react to the findings of the latest adspend report from AA/Warc – with views from Google, Media iQ, MediaCom and Fetch.
Q2 2017 marks the fifteenth consecutive quarter of growth – but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter’s 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.
The company has also announced the relocation of its chief operating officer, Paul Silver, to New York from its London headquarters.
The Advertising Standards Authority’s crackdown on sexist and gender stereotyping ads feels like insanity and over-reach combined, writes Dominic Mills.
Facebook is to begin trials of a subscription-based model for its news aggregation service, Instant Articles, it has been reported.
Spark Foundry, Publicis’s recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.
A new report conducted by the Advertising Standards Authority has concluded that stronger regulation is required to limit the negative impacts of ads that feature stereotypical gender roles.