Newsline columnist Bob Wootton, alongside other commentators, has lately been highly critical of online advertising. Here, the IAB’s James Chandler confronts the barrage of digital criticism.
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ISBA, the body representing UK advertisers, has announced the appointment of Steve Chester as its new director of media and advertising following the surprise departure of Mark Finney after just 17 months.
Will Channel 4’s Great British Bake Off – with advertising revenue boosted by sponsorship – become a commercial and ratings success? Raymond Snoddy rates its chances.
101 brings in clients including BBC, Heineken, Scottish Widows, Subaru and Zoopla.
Reporting to Zenith’s global brand president Vittorio Bonori, Shah will join the network in September as managing director, UK Hub, where he will focus on driving collaboration for global, regional and local clients.
WPP revised its sales growth down from forecasts of 2% to just 0-1%, citing particular pressure in the FMCG or packaged goods sector and weak trading in America.
The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?
For the first time there are realistic chances that the £11.7bn Murdoch bid for all of Sky will not go ahead – or at the very least be mired in further delays amid intensifying political controversy.
Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
Richard Shotton and Alex Boyd look at the history of charm pricing – and through a fascinating experiment debunk some common myths about one of retail’s longest-serving strategies.